BIRMINGHAM – A flavourful moment unfolded at the Farm Shop & Deli Show at the NEC, as Alastair Bell, founder of Irish Black Butter, met legendary Dragons’ Den success story Levi Roots.
The two artisan food champions shared a moment over their mutual love of bold, unique flavors — with Roots telling how his time on Dragons Den had transformed his business.
‘Meeting Levi added extra buzz to an already exciting show, his story is truly inspirational,’ said Alastair.
The meeting marked a celebration of entrepreneurial spirit and a reminder that authentic products — made with passion and purpose — continue to resonate with both customers and culinary icons alike.
